Toyota Tsusho

A showroom that integrates innovation, technology, and spatial warmth across 1,300 m² of open, flexible, and organic floor plan. A space that displays, connects, and transforms according to the needs of those who inhabit it.

Location

Buenos Aires, Argentina

YEAR

2023

Area

1300 m2

Category

Commercial

Status

Built

Collaborators

Toyota Tsusho proposes a commercial space that operates as a living organism: capable of transformation, of accommodating different rhythms, and of sustaining a precise identity without rigidity. The project is rooted in the ambition to integrate technological innovation and spatial warmth within a single, continuous experience. The floor plan is organized around curved lines inspired by the fluidity of movement, generating uninterrupted pedestrian circulation. Vehicles are displayed with the distance and prominence of museum pieces, within clearly defined perimeters that anticipate future rearrangement. A spiral staircase, sculptural in both scale and form, articulates the two levels and acts as the central compositional element. The material palette—concrete, glass, wood, white tones, and living vegetation—engages in constant dialogue with natural and artificial light to modulate degrees of privacy without creating visual barriers. The open layout builds a unified identity in which each programmatic area is distinguished by its own qualities, not by its separation from the rest. The lighting design follows the upward branching of the columns, reinforcing the verticality of the space above the showroom floor and underscoring the civic dimension of an interior conceived for the well-being, safety, and comfort of its users.
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We design spaces, systems, and experiences that reframe the everyday.

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